Heuristics are good for decision-making, because we are bad at making decisions.

In fact, heuristics are better for decision-making than we think they are, because we are biased to think that we are better at decision-making than we actually are.

This, ultimately, is the value of moral codes. Having a…


This is going to be a series of three articles. The first (this one) discusses and justifies Toby Ord’s estimate that the human race has about a 1 in 6 chance of destroying itself in the next 100 years (a large portion of this article is functionally a summary of…


Let’s hope so.

To frame this conversation, I am not a vegan. Like most people, I just eat meat because I like it.

But veganism is fascinating. It falls into a category of social movements where one side of the debate are morally motivated, passionate warriors for a cause attempting…


(Without all that metaphysical hooey)

Let’s try to walk through some basic moral reasoning without any metaphysical baggage, predicated on the idea that action is belief — which is to say that I am less trying to convince you of these moral statements than I am trying to convince you…


Yeah, actually.

People have been making rope, getting high, making food or creating clothes with hemp for about 10,000 years.

Cultivated around 8000 BCE in Mesopotamia, and having spread as far as Asia by 6500 BCE it was one of the original, and until the nineteenth century one of the…


An Introduction

Sea an·chor (/sē ˈaNGkər/) noun: an object dragged in the water from the bow of a boat in order to keep the bow pointing into the waves or to lessen leeway.

It’s easy to pretend that people who believe in something different than ourselves don’t actually believe it. It’s significantly more difficult, mentally, to try to put yourself wholly in their frame of mind — to stretch your perspective on the world until their beliefs and actions make sense…


How to Eat a Word Salad

What do electrons look like?

This question is made up of words, and probably (to you) seems to have meaning. You probably feel that you know what I’m trying to ask, even if you don’t have a clear answer. …


You might have noticed there has been a recent proliferation of brands like TenTree and Kotn pushing the organic cotton narrative as a core selling point. And if you’re anything like me your first reaction is:

“Eh? What does that even mean?”

This kind of stuff can sound good, even…


Ecommerce, COVID, and How Americans Spend

Everybody is at home: no more parties, no more business drinks, no more date nights on the town, or concerts, or even hikes, it seems (I live in LA and they closed the parks and trails in the area). Folks staying at home means a massive surge in screen usage…


I Don’t Know What Happened to Outdoor Voices, But I Can Guess

Coming out of Parsons school of design, Tyler Haney had an idea for an activewear brand more about fun than performance. The young entrepreneur scraped together a design, started Outdoor Voices, made a few samples, got into some trade shows and even got a couple small orders. …

Alan Keegan

@misterkeegan

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